- Host: Liz Taylor (LinkedIn)
- Organisation: RMIT University
- Session: 5
- Location: Yarra Room
Car advertisement is always amazingly done. Flying is sexy. Can we do the same for bicycles? PT
Played on YouTube: Mark Robson, the business intl. The bike song
Is this a problem? Why we don't advertise pt and cycling like cars? There's never videos about traffic for car ads.
This is is probably not a role for government.
Is there a Better way to represent cycling?
Highlighted fact that there may be many groups of cyclists. Lack of a cohesive group.
- make advertising sexy
- better share bikes
- promoting travel bike rides
- targeted promotions
- bicycle network has more out there advertisement
Bottom line example. local wineries chipped-in in to pay for bike trails. Improved tourism